fast forward

merelygifted: … At Search Engine Land, Danny Sullivan wrote: “Potentially, all this means that Google will have to ban the Google Chrome download page over paid links. That would suck for Google, since it’s busy running ads for Google Chrome, which will in turn prompt people to search for it. Right now, the page appears at the top of results for searches on ‘google chrome’.” Andrew Girdwood, who has worked in the past with Unruly Media, said: “My hunch is that individual bloggers have written editorials for their sponsored video (which is just a CPA [cost per action] ad [where bloggers would get paid any time somebody watches the ad] – like so many others, just like any affiliate deal) and put a link naturally into that text … I doubt these posts were about links.” Scott Button, the chief executive of Unruly Media, told the Guardian: “A blogger, who we didn’t ask to link to a Google Chrome page, linked to a Google Chrome page, and did so without using the nofollow attribute. Obviously they shouldn’t do this in the context of a blog post that embeds one of our sponsored videos. As soon as we found out about it, we got it fixed. To be clear, we’re not in the business of getting bloggers to write about products or link to advertisers’ websites. We distrubute branded video content, and we pay bloggers (and big websites and app developers) when their audiences watch the videos. That’s what Google paid us to do, and that’s our business. The SEM [search engine marketing] angle is basically a red herring - it doesn’t bear any relation to our business nor any relation to the objectives of the Google Chrome campaign.” … #Google #Chrome #SEM